Exploring how AI can empower people to build better.

I’m building Launchling — a free friendly startup guide for non-technical founders who want to start small and build smart.

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👋 Hi I’m Emily, a Product Manager exploring ethical, inclusive applications of AI. This site is where I share what I’m learning, building, and testing in public.

I’ve led product in complex health tech environments, worked across strategy and design; I’m focussed on building tools, prototypes, and experiments at the intersection of AI, UX, and product strategy. More about me →

🌱 Featured Project: Launchling

An AI-powered tool for early-stage founders. Start with a tiny idea — get a personalised, clear plan in minutes.

Built with: React, GPT-4o, Airtable, Vercel

Evaluated using GPT-based scoring to improve usefulness and trust.

Launchling is especially designed for women, creatives, and underrepresented solo founders who want to test ideas without writing code.

Try it now

If you’re ready to go from idea to tiny prototype, Launchling is ready for you.